The Magic of Musion 3D: Life-Size Interactive 3D Holographic Projection
Introducing the first ever, purpose created TV commercial, using holographic technology. Meet world class ballerina Alessandra Ferri perform with her holographic 19 year old self for No7’s READY FOR MORE advertisement.
What is Musion?
Musion is the global leader in the development, marketing, production and broadcasting of realistic, life-sized, interactive 3D holographic video shows and effects.
Musion’s patented 3D technologies and imaging systems create spectacular, immersive, multi-media presentations with 3D holographic images so real that they are indistinguishable from the live performers and presenters appearing alongside them.
Exclusive immersive telepresence technology makes it possible to simultaneously broadcast multiple live events to multiple venues located anywhere in the world.
How The Magic Happens
Musion’s holographic projection system takes advantage of the most innovative 21st century technologies, transforming the Victorian-age Pepper’s Ghost optical illusion into a state-of-the-art multimedia platform that enables 3D holographic projection; a jaw-dropping visual phenomenon that amazes and fascinates audiences of all ages the world over.
Unlike traditional 3D, viewing Musion does not require 3D glasses because holographic projection is not a stereographic effect. Instead, the hologram illusion is created by using projection to provide the viewer’s eyes with other visual cues – reflection, light, shadow, movement, and contrast – that fool the brain into thinking it is seeing a 3D image.
The illusion is truly astonishing. Musion 3D is an entirely new communications medium with virtually unlimited potential.
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