Burberry Show To Feature Giant 4D Hologram of Rosie Huntingdon-Whiteley

Trust Burberry to come up with the Next Big Thing for catwalk shows. The Burberry team tells us “Guests will experience the brand’s new fragrance for women, Burberry Body, entering the show space through an immersive, multi-faceted experience featuring a 4 Dimensional hologram of Rosie Huntington-Whiteley, the face of Burberry Body – showcased in a scented room using innovative virtual imagery pioneered by the brand in Beijing earlier this year.” Er, wow.

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