Electronics giant Sony presented its bold interpretation of the ‘future of retail’ with a holographic extravaganza. Recognising the proficiency we have for creating incredible retail experiences, Sony approached us with a unique idea for getting the public back to the high street.

As part of a concept created by iris Worldwide, we transformed the company’s new water resistant Xperia™ Z product line into a holographic show that quickly became the talk of the exhibition. Engaging, exciting and effective; it generated a huge impact at the show by demonstrating just how forward-thinking Sony is.