Hollywood special effects company, Digital Domain, produced the incredible Tupac Shakur performance at the Coachella music festival, Los Angeles, in April 2012. The official video for the event reached over 3 million views on YouTube within 3 months of release and 250 million views within six months, worldwide. It was soon named as one of YouTube’s largest videos of 2012. This extraordinary event generated attention all over the web, with Tupac and Coachella being mentioned in 9,045 blog posts, 371 online news articles. 13,949 forum postings and 1,436,624 tweets within a week of the event.